Adidas will be a sponsor of the FIFA 20 Global Series. In addition, they will also design from the ball that will be used in the game. A FIFA 20 player can use the ball by buying an in-game pack or watching the FIFA 20 Global Series on a Twitch account linked to an EA account. This new ball design will be first used at the FIFA Ultimate Team (FUT) Champions Cup held on 8 November.
” Cooperation related to EA Sports FIFA is an important part to bridge the football culture and FIFA game culture, “said FIFA Competitive Gaming Commissioner, Brent Koning, as quoted by The Esports Observer. “Adidas’ decision to design the ball of the EA Sports FIFA 20 Global Series shows how the game franchise has developed very rapidly. Being a partner of a company that is well known in the football community – both by players and fans – this will make players and viewers more interested in EA Sports FIFA 20 Global Series. ”
Before becoming a FIFA 20 Global Series sponsor, Adidas also became a sponsor of the FIFA 19 Global Series last year. While EA announced the FIFA 20 Global Series last week. FIFA 20 Global Series will offer a total prize of US $ 3 million and involve more than 20 traditional soccer leagues. During the FIFA 20 Global Series, there will be six FUT Champions Cups, which use an open qualification format. In addition to the FUT Champions, the FIFA eNations Cup and FIFA eClub World Cup will also be part of the FIFA 20 Global Series. FIFA eClub World Cup will be held in February and at the end of the season in July 2020. While the FIFA eNations Cup will be held in May 2020.
“EA Sports FIFA 20 Global Series is the most inclusive esports competition in the world,” Koning said, according to the VentureBeat report. “Everyone can become a star. As we have worked with more than 20 official leagues, everyone also has a greater chance of winning. ” He hoped, the total duration watched by the FIFA 20 Global Series would be able to exceed the total duration watched by the FIFA 19 Global Series, which reached 800 million minutes.
Meanwhile, Todd Sitrin, Senior Vice President for Competitive Gaming, Electronic Arts said they were proud that their esports scene had been going on for three years. He also felt, the scale of the tournament this time had become bigger than when he first held an esports tournament. “This year, we estimate, there will be players from more than 60 countries in the world,” he said. “Esports is a priority for EA and that is why we continue to invest in this industry. Now, we have invested in five different esports game franchises, and FIFA is the biggest. ”
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