In 2020, the rate of development of people who actively play video games has brought about a big change for this virtual entertainment industry. The enormous income yields up to the billions of dollars is one of the most obvious effects. So that it also began to create many opportunities for various parties such as developers, publishers, retailers, and other market providers.
Anyone who is interested in taking advantage of this momentum will certainly get many benefits plus crucial business success. Especially if it is based on how their capability is in understanding trends along with their statistical coverage which is still echoing.
Interestingly, the year 2020 will always be remembered as a “pandemic” year. Alias is a year in which all of us have to face difficult times in order to survive and maintain our respective financial capabilities. Even though the existence of the Covid pandemic has been quite wild in attacking all kinds of business industry spheres, the video game industry has actually experienced the opposite phase. One of the sides that the most you can try to explore is about the Mobile Game.
The convenience along with the practicality of its function to be able to play games anywhere while doing various important activities in everyday life is enough to explain the strong magnet of this form of gaming culture.
Statistics “Numbers” for Mobile Games in 2020
In order to illustrate how fast the mobile gaming industry will develop in 2020, we happened to have had enough to examine and at the same time examine the statistical results. As expected, a large number had already been accumulated. You have also tried categorizing them more easily through the following explanation.
- Total income of 77.2 billion USD in 2020
- An increase in the number of players by 12% from 2019 with a total of around 2.5 billion people.
- Gamers spent 19 billion USD in the second quarter of 2020.
- 25% increase in the number of downloads on iOS and 21% on Android
Through its massive growth, 2020 is a year that is quite bountiful for advertisers. In the mobile gaming sector alone, there was an increase in the use of advertising media by 9% from the previous year. With a number of around 60 thousand, advertisers have also managed to reap 24% of profits only from the mobile gaming sector, not from many other sectors.
Creative trends for mobile games
Statistics show that Puzzle game is one of the most interacted mobile games in 2020. SocialPeta, as the world’s advertising analysis platform, happened to have seen 12 million creative materials created that year. 25% of them purely come from mobile games that are puzzle games. After that, followed by RPG and Arcade games.
While the strategy genre games occupy the fourth position, the advertisers of these games are known to have quite high purchasing power. It is recorded that there are approximately an average of 359 creatives that are still running in one full year.
The mobile gaming industry has introduced many opportunities in 2020. This is evident from the fast rate of CPM (Cost per 1000 Impression) for each ad by 166.27% in the period January to December. There is one important thing we can know from this. Where the market providers seem to feel and want to take advantage of these opportunities. So that the high development of the mobile game market has led to the emergence of various forms of investment in the advertising world in order to capture the large number of customers as well as the number of sharp increases.
As usual, the United States is also the country that capitalizes on their advertising costs the most. With a total CPC (Cost per Click) of $ 3.41 and a CPM of $ 40.09.
Predictions of Mobile Game Trends in 2021
During 2020, many changes took place in the mobile game development sector. Brands spend more of their capital on advertising investments in order to attract more users and gain sufficient market share. However, do not let the allocation cost that is used actually exceeds the income that is as much as possible. Because it could open up a crisis for this one industry.
In order to prevent this, it is necessary for the mobile game companies to pay attention to the following 3 main points if they want to maximize the opportunity for this trend in 2021.
- Simplify business operations to reduce unnecessary costs
One of the points that should be considered in an effort to face and take advantage of the trend of mobile games, of course, is to pay attention to the operational business aspects that have been used so far. Besides being able to increase the quality and efficiency of the game development process, there is also an efficiency in cutting costs that arise from. Given a consistent service to consumers on an ongoing basis is really a form of foundation that must be sought.
One effective way to reduce costs is to check the CTR (Click-Through-Rate) rate data from the aspects of media promotions that have been carried out. By trying to see the results immediately at the beginning, you can find out later the answers to questions such as:
- Is this game suitable for gamers to play?
- Whether this game can make them to continue playing for a long time
- Can this game generate any revenue?
- In-game ads, the key in terms of monetization
The monetization factor through ads is also another trend that game developers need to face in 2021. A number of statistics have recorded positive results for this one step in business practice. With details:
- 74% of mobile gamers in the United States are willing to watch in-game advertisements if they get incentives for the game apps.
- 82% of mobile gamers prefer to play free mobile games with ads that can be removed when paying
The statistics above basically show that mobile games that include ads in them have much more bright prospects than paid mobile games. Besides that, it’s not just a matter of ads. In-app Purchases are also a component that can be utilized. Given that 95% of gamers’ spending on mobile games has actually been allocated there.
In essence, mobile game developers are indeed able to attract the attention of gamers by offering free games that have in-app purchases (microtransaction) in them. From there, they can make more profit by offering a certain amount of content that can be exchanged for real money.
- Investments in “marketing intelligence tools”
Another thing that is no less important for mobile game developers or companies to pay attention to is investing in the Marketing Intelligence Tools section. This tactic is more aimed at increasing distribution efficiency for the company’s long-term savings, so that the amount of income earned remains much higher than its expenses.
For example, through Gametech, which is commonly used by mobile game developers to manage the age range of a game, including software programs, tools, and services used. The mobile gaming industry has been successful to its breaking point thanks to this one tool. Gametech usage trends certainly won’t change in the near future. On the other hand, the quality of Gametech will continue to increase and be successful.
In 2021, a number of game engines such as Unity and Unreal will continue to improve in quality. Resulting in a form of empowerment for developers who dare to take advantage. I don’t know how to explore creativity, to develop more inspiring products.
We will see major platforms from Epic Games and Roblox which always create game innovations that can be more entertaining and immersive. Especially when they do this by combining elements commonly found in the world of music and film. So that the experience gained can be maximized.
Finally, in the future we can also expect technological breakthroughs from the advertising aspect to the monetization tools. With this, there is great potential if the developer can generate product benefits that are far greater than the technology tools that have been presented so far.
The year 2020 was arguably the golden age for the mobile gaming industry. With so many people becoming more aware and enthusiastic about the development of this gaming culture, the mobile game market itself is expected to continue to grow. At the same time try to be lifted as much as possible into the stages as high as possible. Do you agree and feel unable to deny this?
Download Gaming Sector Revenues Rise in 2020 with original resolution Click Here!